Founded in 1996, Jiajia Food Group Co., Ltd. is a large-scale listed enterprise (stock abbreviation: Jiajia Food, stock code: 002650) integrating R&D, production and marketing of condiments. With 10 wholly-owned subsidiaries and total assets of over RMB 2.2 billion, Jiajia is a leading condiment enterprise in China in terms of comprehensive strength. On January 6, 2012, Jiajia was successfully listed in the A-share capital market, known as "No. 1 soy sauce share in China".
Jiajia implements a “1+1” brand strategy. “Jiajia” concentrates on condiments with soy sauce as the leading product, including vinegar, chicken essence, oyster sauce, cooking wine, monosodium glutamate, etc., while “Panzhongcan” concentrates on vegetable oils. Jiajia focuses on its strategic “Sodium-Reduced Soy Sauce” product series and continues to scale key products such as “Naturally Fermented Premium Soy Sauce” and “Noodles Savory Light Soy Sauce” , driving growth through both online and offline channels. Naturally fermented premium soy sauce, noodles savory light soy sauce, seasoned soy sauce for seafood, premium gourmet light soy sauce, golden label light soy sauce, superior dark soy sauce, vinegar, oyster sauce, cooking wine and other products have been exported to the United States, Canada, Saudi Arabia, the Philippines, New Zealand, Nepal, India and other countries. The products are positioned for Chinese and local resident consumer groups by products configuration and marketing promotion.
Jiajia mainly adopts the distributor agent model, and has developed more than 1,300 general distributors in China. The company has established a nationwide sales network supported by a comprehensive business management system. Furthermore, it has developed five distinct sales channels—Key Account (KA), Catering/Food Service, E-commerce, New Retail, and Bulk/Institutional Sales—creating an integrated, multi-faceted marketing structure. This structure is characterized by extensive distribution reach, multi-channel development, and the seamless integration of online and offline operations.
Jiajia has been conferred with several honorary titles, including “National Key Leading Enterprise of Agricultural Industrialization”, “High-tech Enterprise”, “National Green Factory”, “National Demonstration Enterprise of Soy Sauce Production” and “Pilot Demonstration Enterprise for Smart Manufacturing in China’s Food Industry”. In 2020, Jiajia Food Science and Technology Industrial Park passed the acceptance inspection organized by the Ministry of Industry and Information Technology and won the title of “Fermented Food (Soy Sauce) Digital Factory”.
